Alifard Company with the Sunich Brand Wins the Popular Brand Festival for the Eleventh Consecutive Year
Alifard Company (Sunich) succeeded in winning the statue and plaque of the Popular Brand Festival of Consumers in the ceremony introducing the selected brands of the people in 2024. During this ceremony, which was held at the IRIB International Conference Center with the presence of national officials, managers of popular brands, and a group of their fans, the selected brands of the people were honored.
The Popular Brand Festival is a nationwide event in Iran where the most extensive survey on brand popularity and the quality of experience from the consumers' perspective is conducted. According to the festival's announcement, a section called the Brand Fans Club has been launched this year so that popular brands can create content and interact with their fans through the Top Brands Fan Club application.
With nearly 50 years of activity in the beverage industry, Alifard Company with the Sunich brand has managed to maintain its popularity in the minds and memories of consumers as a producer of health-oriented and high-quality products. By continuously conducting market research and developing its product portfolio according to the tastes and preferences of customers, Alifard has been able to establish its position as a leading and market-leading company in the beverage industry over the years. Undoubtedly, receiving the Popular Brand plaque and statue for 11 consecutive years is a testament to our relentless efforts to improve product quality and offer a wide range of products to meet our customers' needs.
The Popular Brand Festival, as a nationwide event, relies on public votes to judge brands. This festival aims to identify reputable Iranian brands by the people and organize the community of fans of these brands. It is worth mentioning that this year's survey was conducted with the votes of more than 2 million and eighty thousand people across Iran, and consumers chose their trusted and favorite brand as the popular brand from among several brands for each product category.
This year, as in previous years, the survey was conducted considering the age, education level, gender, and province of residence of individuals, and after collecting votes over a three-month period, the popular and selected brand of the people was determined. This festival and the conducted survey allow producers to receive the reward for their years of effort in various industries from the warm hands of each of their consumers, which encourages and motivates producers to continue their challenging path in producing and offering consumer-approved products.
