Skill Enhancement Workshop in Mixology, Organized by Alifard Company (Sunich)
The four-day Sunich Mixology Workshop, focused on skill enhancement and creativity, was held by the famous Italian mixologist Giovanni De Pergola in late September 2024 at the Iranshahr Gallery. According to Alifard Company's public relations, Sunich organized this skill-based workshop for bartenders from all over Iran as part of its social responsibility. In this workshop, which was based on education and gaining skills and experience, bartenders from various provinces participated for free and learned about the history of mixology, the main tools and techniques in preparing mocktails theoretically, as well as the practical preparation and serving of professional mocktails.
The first day of the workshop focused on advanced techniques in the proper preparation of fruits and vegetables to minimize waste, and bartenders gained valuable experience in this area. Mr. Giovanni, the workshop instructor, emphasized the importance of customer service and the professional ethical and behavioral characteristics of a bartender, noting that a great mocktail and drink are not just about taste and preparation but also the customer experience.
In the following days, participants used the knowledge they had gained to mix various juices and syrups to create drinks with delightful flavors and beautiful, eye-catching appearances for customers. The practical mixology workshop provided participants with the opportunity to prepare several drinks using various ingredients provided to them, reaching the highest level of their skills.
On the last day of the workshop, participants were awarded an international certificate along with a gift of various mixology tools. According to a survey conducted in the days following the workshop, participants acknowledged the workshop's usefulness and effectiveness in their profession and are looking forward to future workshops by Sunich.
Mr. Giovanni De Pergola's expertise and innovative teaching style made this workshop a memorable experience for all participants. Alifard Company, with the Sunich Mixology brand, continues to advance professional development in this industry as part of its social responsibility and will hold various other workshops in the future.
