Alifard Company (Sunich) won the golden monument and statue of the 10th Popular Brand Festival
In the 10th National Festival of Consumers of Favorite Brand, which was held on July 12th at the IRIB International Conference Center , the figurine and monument of the most popular drink chosen by consumers was awarded to Aalifard Company (Sunich).
This popularity is a part of achievement, which is gain from the hearts, and minds of consumers and it is a concept far beyond and more influential than the market share. A brand that has a place in the hearts of its consumers , their company as the most important asset has acquired during their professional activity .
Alifard (Sunich) company during more than 45 years of activity could keep its place in nutrition basket, heart and mind of its consumers as a producer of health-oriented and qualified goods.
Choosing Aalifred Company (Sunich) as a popular brand in ten years in a row is proof of this claim. Having a high variety of products in all kinds of juices, drinks, syrups, beer and concentrates, makes this company be able to be the pioneer and leader of the Iranian beverage market according to the long years of activity in this industry.
A wider public survey on the popularity of brands is held by the Popular Brand Festival every year. This festival is a suitable platform for identifying popular brands, by receiving the results of the survey, it will provide a platform for appreciation and encouragement of well-known and reliable brands in front of the people’s view. Obviously, the popular brands chosen by the people get their main prize from the hands of consumers and it is the biggest honor that a brand can receive in the market.
The popular brand festival is a platform for the appearance of fans and supporters of brands who by recommending their popular brand to others, strengthen the position of that brand in the market.
The survey of the 10th National Consumer Brand Festival was held from May 5th to July 6th 2023. In this survey, a model based on an extensive public survey was conducted to identify the level of consumer support in each of the product groups according to the age, level of education, gender and province of residence of the people, and finally the popular and chosen brand of the people was announced after collecting the votes. Finally, the chosen popular brand received the prize, and in order to appreciate the efforts of the artisans to pass these difficulties in front of their supporters, they were honored. Of course, the producers will get their reward from the warm hands of their consumers.
